The Importance of Salesforce Org Management

Salesforce Orgs can become unmanageably complex over time. The complexity might stem from corporate mergers and acquisitions, poor change and release management practices, disruptive administrative turnover, or simply age. This complexity can result in slow performance, reduced agility, sluggish adoption, and IT/business misalignment. In this session we will talk about the importance of freeing your Salesforce Org from the chains of complexity by adopting an Org management process with the proper tools to allow you to document your Org, reduce technical debt and optimize performance.

Understand Technical Debt on the Salesforce Platform

Salesforce Orgs can become unmanageably complex over time. The complexity might stem from corporate mergers and acquisitions, poor change and release management practices, disruptive administrative turnover, or simply age. This complexity can result in slow performance, reduced agility, sluggish adoption, and IT/business misalignment. In this session we will talk about the importance of freeing your Salesforce Org from the chains of complexity by adopting an Org management process with the proper tools to allow you to document your Org, reduce technical debt and optimize performance.

Bill Appleton is a leading expert on authoring tools, API services, and smart client applications. He has designed and written approximately three dozen professional software publications, including the first rich media authoring tool World Builder in 1984, the ground breaking multimedia programming language SuperCard in 1989, the worldwide best selling CD-ROM Titanic in 1996, the first AppExchange application DreamTeam in 2005, the first server-less API Platform DreamFactory in 2013, and Snapshot Org Management for Salesforce in 2018.

Bill previously served as the President of the gaming company CyberFlix where he worked closely with Disney, Paramount, Viacom and Bandai. After that, he was the President of DreamFactory Software, which developed an open source REST API platform for HTML5 and native mobile applications. Currently he is the CTO at Metazoa building the world’s finest Org Management application for the Salesforce ecosystem. Many leading computer publications and mainstream magazines have featured Bill’s work, including People Magazine, Newsweek, and US News and World Report.